Hisco Announces Director of Marketing & Business Development

HOUSTON, May 4, 2011 – Hisco, an employee-owned, specialty distribution company, serving the electronic assembly, renewable energy, medical device and other industrial markets announces the appointment of Mr. Andy Behr as Director of Marketing and Business Development. A new position, it reflects Hisco’s increasing emphasis on an intentional approach to marketing. Mr. Behr’s responsibilities include directing market-specific business development programs; overseeing e-commerce initiatives; helping to develop a pricing strategy; and managing the company’s marketing communications and public relations to build the Hisco brand.

For the past two years, Mr. Behr has served as the Solar Business Development Manager contributing greatly to Hisco’s significant presence in the solar market. His technical expertise and support at the customer level has led to new solar opportunities and product solutions. Mr. Behr has also positioned Hisco to serve the solar industry by creating a team of 40 certified solar specialists throughout North America.

During his 20-year career in the industry, he has moved from Applications Engineer in the handheld device and mobile phone market to Segment Manager for semiconductor materials. Mr. Behr brings extensive experience in strategic planning and a wealth of knowledge of the tapes, adhesives, and specialty chemicals used for semiconductor manufacturing and electronics assembly. A graduate of California State University with a Bachelor of Science in Biology, he received his MBA at the University of Redlands.